Inspiration & Creation

Our inspiration for the label was to create pieces that showcased our culture, we wanted to bring aboriginal art and fashion together we also wanted to create pieces that would suit any shape and sizes as  there are 6 girls in our family that are all different. We all love the same style. Like most women we wanted to feel beautiful but what was equally important was feeling comfortable because as mothers ourselves we understand that children keep you on your toes. These pieces are timeless and keepsakes they can be worn by young women and old

Creating this label was many nights sitting around dreaming and discussing dresses that we could share and feel good in, and that we could all wear at the same time of us being pregnant, breastfeeding, post birth, some of us at our skinniest some of us at our 

Coming from such a close family we were always sharing clothes and adding our own style to them, but all like the same core clothing pieces/styles.

Always having a dream of starting a fashion label that embodied everything we are was always in the back of our minds and as moved about in life and started painting it was just a natural progression to put on print on (natural fibres) linen, and it was always going to be linen and cotton growing up our mum was and still is a huge fan on natural fibres and this has now become our love as well. 

Living in the outback we feel most comfortable in natural fibres.

Also living rural we needed a dress to take us through the seasons and different stages of life until we could get to coast to get to some shops.

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VH World: Cungelella Art

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Behind the scenes of our FIRST Myrrdah shoot!